This brand and colour scheme was designed in response to a brief that required the creation of an internal-facing identity. The business is located on Churchill Road and the name of ‘Churchill Hub’ was already given. The clever combination of the ‘C’ and ‘H’ allows for a memorable logo mark that can be used across the intranet and supporting materials of the business. The bright yellow has been taken from the hi-vis attire many of the employees wear and the cool grey supports this in standing out and being recognised. These colours are purposefully chosen to be different from the outward-facing brand which is green. This allows for an easily identifiable difference between internal and external environments.