The Flavours Festival was a new event in the borough of Great Yarmouth in 2022. It aimed to promote two of the area’s proudest elements – food and culture. Did you know that Great Yarmouth was the birthplace of the Fish Finger? The brief was to provide a brand and identity that the people involved with the event would get behind. The people and cultures of Great Yarmouth are extremely proud of where they have come from and what makes them special. By choosing the word ‘Flavours’ meant the end, ‘OURS’, could be emphasised to reiterate the ownership of the festival to the people of the borough.

Bold and exciting colours were used to represent the different aspects and cultures coming together to create a unique mix of people and food that needed its own stage to be celebrated. Isn’t it time you had ‘Great food in Ya’Mouth?’