Phase 3 – Studio Practice

Crazy 8s

“Crazy 8’s is a core Design Sprint method. It is a fast sketching exercise that challenges people to sketch eight distinct ideas in eight minutes. The goal is to push beyond your first idea, frequently the least innovative, and to generate a wide variety of solutions to your challenge.”

Design Sprints

  1. Virtual Drop Spots

People use their mobile device and a cardboard VR set to be transported to Great Yarmouth drop spots. They can then comment on what they notice.

  1. Drop Spots

Physical installation where people stand and are asked what they notice. Sight, smell, sound etc. They scan a QR code to upload their responses

  1. Historic Stories

Public exhibition where stories from the past are brought to life with an audio recording. Screen could provide additional information and ask for data.

  1. Notice Points

Sculptural installation with holes cut out for people to look through. They are then asked what they notice and can upload their responses.

  1. Hidden NFC Tags

NFC tags hidden in the borough which ping to people’s mobile phones when in proximity. They are given information and asked for responses.

  1. Walkabout App

Using drop spots, people are directed around the borough and are made aware of hidden history. At drop spots are asked for what they notice.

  1. 3D Projections

Holographic projections are used to tell the stories of the past. Characters could be dressed up in the correct costume of the time.

  1. Ghost Signs

Drop spots on the floor are used to direct people to hidden ghost signs. A QR code would then be used to give further info and seek information.

Drop Spots

This initial proposal shows what the physical installation could look like. I have extended the branding from this document to emphasise the idea of a location-based identity.

Designing the Roundel

I wanted the design to be fairly simple to cater for a variety of users. When I started the design it was clear that there needed to be more of an incentive for the participant. I have therefore chosen to include a historic story which the user can unlock by completing the survey.

QR codes have become commonplace again since Covid-19 and people know how to interact with them with little explanation needed.

The Back End

Continuing with the simple design of the roundel I wanted the user interface to be just as simple. By scanning the QR code you are taken to a start screen which guides you through the process. What do you notice? > Access to story > Now what do you notice? > Thank you and information. The idea is that if it is quick and simple to do, more people will be willing to do it.


My critical report identified four locations which represented a cross-section of Great Yarmouth – King Street, Golden Mile, Admiralty Road and the Outer Harbour. In addition to these, I have added select locations which have interesting stories attached to them – Mr Nelson the Clown, The Bootlace Killer and Ghost Signs. I will elaborate further in the project about these stories and how they may change public perception.

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