By the end of this week you should be able to:
- Research and analyse approaches and strategies for working today and delivering creative services as a graphic designer;
- Imagine new models of practice that help you grow and develop throughout this course;
- Imagine what media and communication platforms could help support your potential new models of practice;
- Design and communicate a one minute elevator pitch outlining how you can work in new and more exciting collaborative ways;
- Manage your independent learning effectively.
“HATO is a multi disciplinary practice based in London and Hong Kong. Founded in 2009 our studio has over a decade of experience shaping contemporary design for the cultural sector.
We are a leading practice for community-centered design that actively connects and engages people. At HATO we believe that design involves each and every individual it touches. We create projects and processes that incorporate this in order to develop brand identities, digital platforms and interactive experiences.”
What struck me about this week’s first lecture was how involved HATO were in commnuity engagement. They purchased a risograph printer and soon saw the commerical possibilities of its use. This enabled them to work with the community and create a community through a simple business model of design and print.
Through this model they realised that they were learning from each other and creating unique pieces of design. This collective approach to design was then rolled out through their design studio where they would implement a similar process to work with communities, schools and businesses.
A great example of this is when they worked with a school in Liverpool to celebrate its Biennial.
“Hato organised a series of workshops that allowed the children to co-design a public bus. The workshops allowed the children to use a digital drawing tool which enabled them to create pictograms and letterforms.”
By using this method of collaboaration and co-creation, Hato are able to engage with a culture of a place or business quickly. This learning process for both them and the client creates an outcome which is informed by both design thinkers and the culture of those living their stort everyday.
Another example is their project with Facebook:
“Our project with Facebook is a good example: we developed a digital workshop app which allowed the employees to design their own communal recipe book using their own illustrations. The resulting recipe book becomes a tangible product of Facebook’s culture and reinforces the collaborative atmosphere of its workplace environment and they did that via playing with design!”
By working together, HATO and Facebook devised a workshop app which allowed for further collaboration. In the exmaple used, they were able to create a communal recipe book.
Makes me wonder what Facebook went on to use this app for?